Works

ソニーマーケティング

BRAVIAColor Tokyo!

ウェブカメラで撮影されているリアルタイムな銀座の夜景。ウェブサイト上に流れるブラビアのCM映像や映画のトレーラー映像から、スポイトを使って好きな色を選び、画面上のソニービルの上に落とすと、現実のソニービルの壁面がその色に染まる。ソニーブラビアの色の鮮やかさを体験するためのサイバー空間とアウトドア空間を融合したリアルタイムインタラクティブキャンペーン。夜間のみ4ヶ月間実施した。

Award

  • Asia Pacific Advertising Festival 2009 Best Use of Media Innovation "The Cup"
  • 6th Tokyo Interactive Ad Awards 2008 インテグレーテッドキャンペーン部門 銅賞
  • London International Advertising Awards 2008 Best Use of Interactivity "Gold"
  • London International Advertising Awards 2008 Corporate Image "Gold"
  • London International Advertising Awards 2008 Weird Wonderful Work "Silver"
  • CANNES LIONS 2008 Media "Bronze"
  • D&AD 2008 Online Ad "Yellow Pencil"
  • Media Spikes 2008 Digital "Gold"
  • 87th New York ADC 2008 Interactive "Gold"
  • The One Show 2008 Interactive - Digital Media "Bronze"
  • CLIO AWARDS 2008 Interactive "Gold"
  • Asia Pacific Advertising Festival  2008 Outdoor "Silver"
  • Asia Pacific Advertising Festival  2008 Cyber "Silver"
  • Asia Pacific Advertising Festival  2008 INNOVA "Winner"
  • New York Festivals International Advertising Awards 2008 Alternative & Innovative "Bronze"
  • New York Festivals International Advertising Awards 2008 Product & Service "Bronze"
  • 12th Webby Awards 2008 Website "Official Honoree"
  • Time Asia-Pacific Advertising Awards 2008 Outdoor "Merit"
  • Asia Outdoor Advertising Awards 2007 Innovative Media "Silver"
  • Asia Outdoor Advertising Awards 2007 Technology "Silver"
  • Tokyo Interactive Ad Awards 2007 Integrated Campaign "Bronze"
  • Singapore Outdoor Advertising Awards 2007 Regional - Ambient "Gold"
  • Singapore Outdoor Advertising Awards 2007 Regional - Large Billboard "Gold"
  • Singapore Outdoor Advertising Awards 2007 Regional - Total "Best Of Show"
  • Asia Pacific Advertising Festival   2007 Cyber "Gold"