Works

Sony Marketing Inc.

BRAVIAColor Tokyo!


A real-time view of the Ginza night sky was shot by a webcam. A site created for the promotion allowed users to select colors from BRAVIA commercials and movie trailers using an eyedropper tool, which would be illuminated on the face of the Sony Building in real life. The interactive, real-time campaign combined the internet and real world to demonstrate the vibrant colors of Sony’s BRAVIA displays. The promotion ran at night for four months.

Award

  • Asia Pacific Advertising Festival 2009 Best Use of Media Innovation "The Cup"
  • 6th Tokyo Interactive Ad Awards 2008 Integrated Campaign "Bronze"
  • London International Advertising Awards 2008 Best Use of Interactivity "Gold"
  • London International Advertising Awards 2008 Corporate Image "Gold"
  • London International Advertising Awards 2008 Weird Wonderful Work "Silver"
  • CANNES LIONS 2008 Media "Bronze"
  • D&AD 2008 Online Ad "Yellow Pencil"
  • Media Spikes 2008 Digital "Gold"
  • 87th New York ADC 2008 Interactive "Gold"
  • The One Show 2008 Interactive - Digital Media "Bronze"
  • CLIO AWARDS 2008 Interactive "Gold"
  • Asia Pacific Advertising Festival  2008 Outdoor "Silver"
  • Asia Pacific Advertising Festival  2008 Cyber "Silver"
  • Asia Pacific Advertising Festival  2008 INNOVA "Winner"
  • New York Festivals International Advertising Awards 2008 Alternative & Innovative "Bronze"
  • New York Festivals International Advertising Awards 2008 Product & Service "Bronze"
  • 12th Webby Awards 2008 Website "Official Honoree"
  • Time Asia-Pacific Advertising Awards 2008 Outdoor "Merit"
  • Asia Outdoor Advertising Awards 2007 Innovative Media "Silver"
  • Asia Outdoor Advertising Awards 2007 Technology "Silver"
  • Tokyo Interactive Ad Awards 2007 Integrated Campaign "Bronze"
  • Singapore Outdoor Advertising Awards 2007 Regional - Ambient "Gold"
  • Singapore Outdoor Advertising Awards 2007 Regional - Large Billboard "Gold"
  • Singapore Outdoor Advertising Awards 2007 Regional - Total "Best Of Show"
  • Asia Pacific Advertising Festival   2007 Cyber "Gold"