Suekuni worked as an entertainer from high school through college, signing with a talent agency and reaching the semifinals of the M-1 Grand Prix 2003 comedy tournament. Developing an interest in advertising, he joined Hakuhodo DY Media Partners in 2009. After working in web media, handling integrated media planning and media design planning, he transferred to Hakuhodo Kettle in 2016. Using his media experience to attract views and responses, he works in integrated communication planning. His deep background in internet culture is a particular strength.