Works

ソニーマーケティング

Sony Recycle Project JEANS


ソニービルに掲載された広告幕をリサイクルしてデザインジーンズを作り、販売したブランディングプロジェクト。掲載してあったソニービルの壁面を売り場にしたジーンズ空中即売会を実施。

Award

  • JACE Event Award 2010 準大賞
  • CANNES LIONS 2010 Design "Silver"
  • Ad Fest 2010 Outdoor "Silver"
  • Ad Fest 2010 Direct "Silver"
  • Ad Fest 2010 Design "Silver"
  • D&AD 2010 Environmental Design "Winner"
  • New York Festivals International Advertising Awards 2010 Innovative "Bronze"
  • New York Festivals International Advertising Awards 2010 Outdoor "Silver"
  • New York Festivals International Advertising Awards 2010 Guerilla "Bronze"
  • Spikes Asia 2010 Direct&Sales Promotion "Silver"
  • Spikes Asia 2010 Outdoor "Bronze"
  • London International Advertising Awards 2010 Integrated "Bronze"
  • Singapore Outdoor Advertising Awards 2009 Regional large billboard "Gold"
  • Singapore Outdoor Advertising Awards 2009 Regional point of purchase "Silver"
  • Singapore Outdoor Advertising Awards 2009 Regional ambient "Bronze"
  • Singapore Outdoor Advertising Awards 2009 Most Innovative Outdoor Idea "Winner"