HIBIKI GLASS - TASTE THE SEASONS -

Brief
Suntory HIBIKI which means in "Harmony" is one of the best known blended whisky's in Japan. Suntory wants to share with the world HIBIKI’s uniqueness and craftsmanship of Japanese blended whisky born from a fusion of tradition and innovations.
Idea
We created the world’s first interactive whisky glass by blending traditional Japanese design with innovative sensor technology. The invention of this brand new whisky glass, made of electric circuits reflecting the four seasons, is made in collaboration with traditional craftsmen and digital technologists. It represents a fusion of tradition and innovation, nature and technology, East and West. Interacting with the glass, by touching it, tilting, drinking, swirling the ice cubes creates unique seasonal experiences incorporating audio & visual effects. The glass affords people a new way of experiencing whisky with 5 senses.
Results
The filmed experience was shown exclusively at selected bars and alcohol retailers. It was also shown on YouTube and created word-of-mouth interest. In response to public,“Harmony Bar Experience” events that serve whisky using HIBIKI glass are planned to be held all over the world.
HIBIKI GLASS