Works

Suntory

"HOROYOI""HOROYOI" Erica Telephone

2017_horoyoi

2017_horoyoi2

voice mail

return call

 

Made up the trick by calling Erika Sawajiri’s phone number which appears in the CM “Suntory Sukkiri Horoyoi” (literally “Refreshing buzz”) for a second, the caller will be connected to her answering machine, and being asked what you are not “refreshed” by recently, would receive a call back from Erika hew hours later. Although there was no official announcement on this trick, some fifty thousand people called the number in the first five days of on air, ending up in two hundred thousand people getting Erika’s call back.