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MOS Burger
Mister Donut MOSDO! Donut Burger

(MOS Food Service,Inc.
Duskin Co.,Ltd.)
For the second wave of the MOSDO! project, a joint business venture between fast food restaurants MOS Burger and Mister Donut, both restaurants introduced a new menu item known as the Donut Burger. To increase anticipation for the mysterious sandwich, advance tasting events were held in the month leading up to its introduction. Celebrities and numerous other bloggers were invited to try the Donut Burger, the rumors of which led to steady social media buzz leading up to the official launch. Immediately before the release, when interest was at its peak, TV commercials and storefront displays revealed the rumored Donut Burger’s true appearance, the culmination of a successful advertising campaign that attracted customers from outside the restaurants’ normal base.
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